“It’s Just Coffee…”

“It’s Just Coffee…”

June 29, 2020

People sometimes say to me ‘it's just coffee’ but let’s break that down a bit. If coffee is something we enjoy daily or it is at least a regular habit, shouldn’t we seek to make it the best we possibly can? How we do anything is how we do everything and even if it is just coffee, well we are going to make the most of it. 

It starts with the grind. Like any hobby or craft there is sometimes a learning curve to take on. Motivation to learn any new craft comes in many forms. For me with coffee it really boiled down to just wanting to make the most out of my morning brews and that was enough for me to start my intrigue at an early age to master this art. I knew bad coffee sucks and even great coffee can turn bad if you miss a few easy steps. 

When I began my apprenticeship in the coffee industry I too felt overwhelmed though. I guess like anything the lingo, terms, definitions, tools, etc… can be a lot to take in, especially when I just want a great cup of coffee. It can feel like a marathon of information. Not to mention, there’s a lot of snobby, inaccurate approaches out there and it can be tough sifting through what is realistically easy for me to do to just make my coffee better everyday and what is overboard. 

If you are hoping to make a start in the journey of perfecting the art of coffee, start small. Experiment. Fail. Find what you like and repeat. Read a quick blog or watch a video tutorial on how to make your K-CUP coffee better. Whatever you do, start small and be willing to learn. We can provide you with award-winning coffee, but what we can’t provide you with is the willingness to look at it as more than ‘just coffee.’ 

Selfishly, start with the motivation to get more enjoyment out of your coffee. Chances are there is at least one thing you can do to make the most out of your brews. Whether it be the grind, water, type of coffee, how you brew - whatever. From there, you’ll start to see the larger picture of this craft and industry like why ethical sourcing matters and the impact coffee has in dozens of developing regions. But again, you just have to start somewhere. 

At the end of the day, anything worth doing is worth doing well. And anything new we learn can sometimes take a grind or hustle to push forward when it feels easy to quit or accept mediocrity. Whether it is your career or just a cup of coffee - make it count. 


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